Red bull make a genius idea for marketing

 Red bull make a genius idea for marketing .

Red Bull is a brand of energy drinks that made a genius way in marketing for their brand. When it was launched in 1987 they put empty cans of Red Bull in the trash around nightclubs and famous places to show that the product is famous and many people drink it.

they also foucesd alot on marketing and positioning in the market for example at the time StarBucks , Pepsi and Coca-Cola were competing and releasing new flavors Red Bull was focused and put all it's energy in their famous ad campaign "Red Bull gives you wings" 

Red Bull was putting international sports competitions to link with power and energy with Red Bull influence all of this was just after 5 years of the begging of the brand and whith the emergence digital marketing and online sales they started to focus on them and their sales reached 7.5 billion dollars in 2019.